Holiday 2007 Box Office News: Disney “Enchants”

By at November 28, 2007 | 12:03 am | Print

Disney makes fun of its own movies… and wins big at the Thanksgiving holiday box office. Enchanted, the studio’s apparent farewell to their modern animated classics, grossed just under $50 million in its first five days.

Amy Adams and Patrick Dempsey in Enchanted

Enchanted is an average movie stuffed into an above-average concept: Characters from an animated fantasy world — like those in, say, Beauty and the Beast or Cinderella — end up in real-life New York City. The culture clash is smart and charming, but the humor doesn’t go as far as it could. Eventually, Enchanted wants to wink at adults but still weave a standard fairytale for younger audiences.

Good, funny performances from Amy Adams and Patrick Dempsey. Mild, uninspired set-chewing by Susan Sarandon. Fun cameos by Jodi Benson (Ariel in The Little Mermaid) and Paige O’Hara (Belle in Beauty and the Beast).

WEEKEND BOX OFFICE (totals updated 11/26/07)
(film, weekend B.O., total gross)

1. Enchanted $34.4 million, $50.3 million
— A Disney “animated” hit without Pixar?! Wow!
2. This Christmas $17.9 M, $27.0 M
— The biggest per-screen average in the Top 20
3. Beowulf $16.5 M, $57.7 M
— A 40% drop, but 3D screenings should extend interest
4. Hitman $13.1 M, $22.1 M
— The only action movie in the Top 25; good timing by Fox
5. Bee Movie $11.8 M, $112.3 M
— The most annoying promotion of 2007
6. Fred Claus $10.6 M, $53.2 M
— A slim 11% drop is an impressive sign
7. August Rush $9.4 M, $13.7 M
— Patch Adams + Mr. Holland’s Opus + A sugar overdose
8. American Gangster $9.0 M, $116.1 M
— Bigger gross than Bee Movie — even though R-rated and on fewer screens
9. The Mist $8.9 M, $13.4 M
— A smart horror film which may find fans this week
10. Mr. Magorium’s Wonder Emporium $7.9 M, $22.4 M
— They better hope the toy sales outgross the movie


:: The Coen Brothers’ superb No Country for Old Men expanded into some multiplexes (860 screens total) and had a per-screen average of over $9000. The film is currently grossing roughly $1M per day. As award buzz builds, that number may grow.

Noah Baumbach and Jack Black making Margot at the Wedding:: Margot at the Wedding
Noah Baumbach’s quirky follow-up to The Squid and the Whale — starring Jack Black, Nicole Kidman and Jennifer Jason Leigh — had the weekend’s highest per-screen average on just 35 screens.


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Enchanted Photo: Disney

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