The recently re-established CBS Films has come out of the gate as expected, with safe, tepid films featuring big stars. (Extraordinary Measures, The Back-Up Plan). With Faster, and now The Mechanic, they’ll at least inject some adrenaline (and testosterone) into the mix. The Mechanic, set for a January release, is a version of the 1972 Charles Bronson thriller of the same name, with the hitman-as-mentor storyline. This time around, the oft-typecast Jason Statham is the lead, breakout talent Ben Foster is the student. Throw in revenge as motivation, and you can understand why this new movie poster for The Mechanic is all about the weapons.
Look closely toward the bottom of the image. Seems the marketing team at CBS Films is kneeling to the smartphone gods, sneaking a QR code into their jigsaw puzzle of a poster. Here, we’ve made it easier, so get out your reader.
If you don’t have a QR reader, the code takes you to the film’s official site. And we’ll make that easier too… Check out the official site for The Mechanic.
Unfortunately, as of this writing, there’s nothing to get excited about at the site. Just a logo and a synopsis, which may piss off fans who take the time to snap the QR code expecting more. For any movie marketers out there: We’d recommend a fuller online experience once the codes and clicks are out there.
The Mechanic is directed by Simon West (Con Air, Lara Croft), and will open in US theaters on January 28, 2011.