One of the more savvy marketing moves that Paul Thomas Anderson has either come up with, or agreed to, for his new, super-acclaimed drama The Master, has been the idea of the secret screening. There was one that followed a showing of Stanley Kubrick’s The Shining in early August in Santa Monica. And there was a San Francisco screening (more of a surprise than a “secret”) featuring a special one-sheet film poster that was available for sale.
The focus of that design, a spooky Rorshach print, has now become the film poster for The Master in France.
The Master, starring Philip Seymour Hoffman and Joaquin Phoenix, opens in the US on September 21, the UK on November 2, and France January 2013.