Silver Surfer: Early Box Office Gold, Dude — Here’s Why
After a thoroughly average movie adaptation of Fantastic Four in 2005, few people pictured (or needed) a sequel. Fox knew better.
This weekend, Fantastic Four: Rise of the Silver Surfer took in 42% of the box office Top 10, with estimated ticket sales just over $57 million. Seems like it all took was the addition of another popular comic book hero — one whose presence has overtaken the original Fantastic Four idea. And, from Fox, a superb release strategy.
Silver Surfer snuck in during an empty summer weekend: The Big 3 (Spider-Man, Pirates, Shrek) have relinquished their collective stronghold on theaters and a killer combo hits next weekend: Pixar’s family hit-to-be Ratatouille and Fox’s terrorist-hungry Live Free or Die Hard. (more on that one later this week)
Surfer’s $57 million provided a tidal wave of space between itself and the #2 finisher, Ocean’s 13 (an estimated $19 million or so).
Critics are enjoying the movie’s light, popcorn attitude — think you’ll check it out? Here’s the trailer:
TODAY’S QUESTION: Is Silver Surfer better than the original? And, if you weren’t interested, are the critics and audiences changing your mind? COMMENT
Other Posts of Interest
- Update: Top Ten Summer Movies at the Box Office
- Summer 2007 Box Office Update: August 8
- Summer 2007 Box Office Update
- Summer 2007 Box Office Review: Aug. 1 Update
- BOX OFFICE UPDATE: Cloverfield Crushes Early
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