Trailer Tuesday: Which ELEGY Is It?

By Allison at August 5, 2008 | 12:34 pm | Print

We premiered the first Elegy trailer back in June, and here’s a second one worth your consideration since it has a completely different tone. An interesting, but certainly not unprecedented, marketing strategy.

The first trailer (see it here) has that meaningful life-is-about-to-change comedy vibe, with a refreshingly honest view of relationships. This one sells Elegy as a dramatic, intrigue-filled thriller with that something-bad-is-about-to-happen music. They are the same movie.

I’m not spoiling anything by referring to Elegy as a thriller and a comedy — I think both are inaccurate boxes the marketing team stuffed this film into. But I do think the “comedy” trailer is the better setup.

So which Elegy is the true Elegy? We’ll find out when the movie’s released this Friday, August 8. Until then, we can enjoy Ben Kingsley, Penelope Cruz, Dennis Hopper and Patricia Clarkson, all in one trailer. That’s pretty rare. (Although Cruz and Clarkson do co-star in Woody Allen’s upcoming Vicky Cristina Barcelona, and Kingsley and Clarkson both appear in Martin Scorsese’s Shutter Island for 2009).

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