Meet In The Lobby

After roughly seven months, the faux secretive Cloverfield promotional machine has two weeks left until the monster mash hits theaters. In that time, everyone from Lost junkies to overstoked sci-fi fanboys has been salivating.

So you’re all revved up over shadowy trailers and creepy websites. Well what if the movie sucks?

We didn’t ask “What if the movie bombs?” It won’t. But since our July post about the Cloverfield hype, a few items come to mind:

1) J.J. Abrams is the film’s producer, not its director, so don’t think of this as a “J.J. Abrams movie.” The director, Matt Reeves, has no big-screen track record — at least not for this genre.

2) The Cloverfield concept may be more Blair Witch Project than we originally thought. The following message appears at the head of the latest trailer:

Smart, but it’s clear we have another frightfest told via personal video that’s been “found.” I hope no one’s lost in the woods in the “area formerly known as Central Park.”

3) Here’s the big one: Too many people have too many unrealistic expectations. Which usually leads to: a) A whole bunch of disappointed moviegoers saying a decent movie is horrible because they’ve been swindled and they’re pissed off; or b) A whole bunch of people who gush blindly over an average movie, unwilling to admit they’ve been had.

I’ll be seeing Cloverfield. And I’m hoping it’s great (as with every movie I see.) But sometimes, too much hype really is too much.

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Other Posts of Interest

• BOX OFFICE UPDATE: Cloverfield Crushes Early
• Cloverfield Hype: A Vague Trailer, ABZ3293 and Lots of Online B.S.
• BOX OFFICE BATTLE: “Cloverfield” Creatures vs. “27 Dresses” Dames
• ALREADY?! Cloverfield Spoiler (But Not Here)
• SLAMDANCE FILM FESTIVAL 2008: The Winners

January 5th, 2008
Categories: Movie Previews . Author: Norm Schrager

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